Hitachi UT37V702 Television

The Ultra Thin 1.5 design is a high technology statement, with Hitachi's translucent "crystal frame" surrounding the picture. A complimentary inner radius is visible through the semi-transparent frame, enhancing the impression of precision and feather lightweight. The frame has a subtle bevel to present the picture as if it were a work of art. The world-class design is a sleek and modern addition to any living environment.

The thinness and lightness of the displays was achieved through Hitachi's proprietary and breakthrough technologies for micro-lens light diffusion, electronic component miniaturization and a proprietary silent cooling system. These technologies, combined with In Plane Switching (IPS) LCD technology and External Electrode Fluorescent Lamp (EEFL) technologies, create a display that offers greater power efficiency, better and more flexible color accuracy and a longer overall life span.

By implementing IPS, Hitachi has achieved the sharpest, clearest LCD possible, regardless of the angle at which the viewer is seated. A vertical and horizontal viewing angle of 178 degrees maintains natural colors and brightness, making it ideal for watching TV with the whole family and friends. Advanced capabilities include Deep Color with HDMI.

Movies provide the illusion of motion by showing a series of still images over time. In fact, all Hollywood movies flash 24 individual images each second. However, Hollywood's 24 frames-per-second do not match Hitachi's television systems, which transmit 60 images each second. A conversion technique called “2:3 pull-down” is used to make the 24 frames of film fit the television's faster 60 frames. As this conversion is done, the viewer can often observe a jerky, troublesome visual effect that is called “judder.” It appears as if the image is jittery or stuttering and is especially noticeable when the picture pans or makes sweeping, side-to-side movements. In its Ultra Thin line, Hitachi has implemented proprietary technology which accurately and automatically eliminates the jerky "judder" motion. It does so by creating interpolated frames based on the original film images and displays them at 120 Hz. It smoothes out the movement and correctly matches the motion of the original movie. For video content, motion interpolation and Flexible Black Data Insertion are utilized to display 120 images per second.

The digital amplifier produces exceptionally clear sound. The speakers located at the left and right sides of the bottom of the monitor are Hitachi's newly developed fully enclosed-type speakers, which are high quality and slim enough to fit the 1.5-inch depth of the display. The three sound modes allow consumers to select the most suitable type of audio effect depending on the contents - "clear voice" to pick up human voices clearly, "surround" for natural, clear three-dimensional sound and "bass boost" for the optimum bass sound depending on the input signal.