Greatest Direct Mail Sales Letters of All Time (Hardcover: Revised: 540 pages)
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Product Details: Greatest Direct Mail Sales Letters of All Time
| Author: | Richard S. Hodgson |
| Format: | Hardcover: Revised: 540 pages. |
| Publisher: | Dartnell Corp (09/01/1995) |
| ISBN: | 085013238X |
| Reading Level: |
Publisher Notes: Greatest Direct Mail Sales Letters of All Time
- In this revised edition, you will have, at your fingertips, 100 of the best direct mail sales letters ever written, covering a wide variety a products and services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece explaining how the letters were developed and what factors made each so successful. You'll also receive tips, checklists, and sound advice from direct mail's greatest marketers and copywriters. Whatever direct mail assignment you face, in one complete volume, you will find creative approaches for writing the best sales letter--every time.
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