Global Marketing
Warren J. Keegan Mark J. Green
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Format: Paperback: 636 pages. See other formats Publisher: Prentice Hall (12/13/2004) ISBN: 0131469193ISBN13: 9780131469198 List price: $133.33 |
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Global Marketing |
Note: The new edition of the popular "Global Marketing" draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. For those entering the global job market, especially helpful for hirees of import/export departments. |
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- User Reviews
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