Global Marketing for the Digital Age (Paperback: 270 pages)
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Product Details: Global Marketing for the Digital Age
| Author: | Bill Bishop |
| Format: | Paperback: 270 pages. |
| Publisher: | Ntc Pub (02/01/2000) |
| ISBN: | 0658000586 |
| ISBN13: | 9780658000584 |
| Reading Level: |
Publisher Notes: Global Marketing for the Digital Age
- Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.
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