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Fundraising Management

Adrian Sargeant  A. Sargeant  Elaine Jay


Fundraising Management - Business & Investing Books Book*View Larger
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Format: Paperback: 347 pages. See other formats
Publisher: Routledge (03/01/2004)
ISBN: 0415317029ISBN13: 9780415317023
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Fundraising Management - Business & Investing Books Book*View Larger

Fundraising Management		 Note:
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns.
Topics covered include:
* Individual giving
* Trusts and foundations
* Corporate fundraising
* Direct marketing
* Community marketing
* Campaign Integration
The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management.
A truly groundbreaking new text in this area, "Fundraising Management" is essential reading for students of fundraising and nonprofit professionals alike.

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