Fundamentals of Menu Planning (Paperback: 258 pages)
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Product Details: Fundamentals of Menu Planning
| Author: | Paul J. McVety, Claudette Levesque, Paul J. McVety, Bradley J. Ware, Claudette Levesque Ware, Claudette Lvesque Ware |
| Format: | Paperback: 258 pages. |
| Publisher: | John Wiley & Sons Inc (02/28/2008) |
| ISBN: | 0470072679 |
| ISBN13: | 9780470072677 |
| Reading Level: |
Publisher Notes: Fundamentals of Menu Planning
- "Fundamentals of Menu Planning, Third Edition" presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.
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