For Sale by Google (Paperback: 256 pages)

Hundreds of thousands of small and online businesses are founded every year- and they each need customers to survive. Successful online marketing is perhaps the most effective way for a small business to create new customers at little cost. For Sale by Google helps small business owners use search engines to maximize their Web site' s exposure and increase traffic. Author Timothy Cohn analyzes all the most important aspects of online marketing and discusses major topics, including: the growing multibillion-dollar keyword economy; matching product supply with keyword demand; Google Adwords strategic paid search campaigns; Web site optimization techniques; measuring search engine results; managing return on investment; and maintaining a competitive advantage through online marketing. Any small business owner who wants to grow his business quickly and efficiently should look here first.

Timothy W. Cohn (Nichols Hills, OK) has been a marketing consultant for more than 15 years. An expert in online and search engine marketing, his Web site www.marketingprinciples.com attracts over 500,000 visitors annually.