Doing Social Psychology (Paperback: 336 pages)
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Product Details: Doing Social Psychology
| Edited by: | Margaret Wetherell |
| Editor: | Dorothy Miell |
| Author: | Dorothy Meill |
| Format: | Paperback: 336 pages. |
| Publisher: | Sage Pubns (11/01/1998) |
| ISBN: | 0761960503 |
| ISBN13: | 9780761960508 |
| Reading Level: |
Publisher Notes: Doing Social Psychology
- This textbook offers a comprehensive guide to carrying out a research project in social psychology. With helpful suggestions and step-by-step guidance through every stage of the research process, the book challenges the reader throughout to tackle the key methodological and theoretical issues in conducting research.
Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described include: in-depth interviews; social representations of gender in the media; experimental studies of person perception and framing of risk; structured group observations; Kelly Repgrids; interaction diaries; and survey methods.
Doing Social Psychology is one of five books which form the core of The Open University's course "Social Psychology: Personal Lives, Social Worlds,"
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