Product Details: Do-It-Yourself Marketing Research
| Author: | Albert Breneman Blankenship, George Edward Breen, George Breen, Blankenship |
| Format: | Hardcover: 274 pages. |
| Publisher: | Replica Books (02/01/1998) |
| ISBN: | 073510039X |
| Reading Level: |
Other Available Formats: Do-It-Yourself Marketing Research
Publisher Notes: Do-It-Yourself Marketing Research
- Written for both the non expert in a small business and the marketing manager of a larger organization, Do-It-Yourself Marketing Research presents step-by-step guidance on planning a market study, collecting the data and interpreting the results.
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