Do-It-Yourself Direct Marketing (Paperback: Revised: 304 pages)
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Product Details: Do-It-Yourself Direct Marketing
| Author: | Mark S. Bacon |
| Format: | Paperback: Revised: 304 pages. |
| Publisher: | John Wiley & Sons (11/01/1997) |
| ISBN: | 0471163848 |
| ISBN13: | 9780471163848 |
| Reading Level: |
Publisher Notes: Do-It-Yourself Direct Marketing
- In direct marketing, you don' t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon' s acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-- at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including:
- The Internet as a direct marketing channel-- fro setting up Web pages to the latest, cutting-edge technological advances
- New information on reaching specific target groups
- How to use all types of direct marketing media-- mail order, telemarketing, radio/TV, newsletters, end print ads
- Dealing with the postal service
- Insider money- and time-saving tips
- Dozens of examples of complete, " combat-tested" direct marketing packages, letters, forms, and checklists
- Strategies for identifying market niches, tracking responses, creatin a direct-mail database, and much more
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