Product Details: Direct Marketing for Nonprofits
| Author: | Hlcc Staff, Kay Partney Lautman |
| Format: | Paperback: 242 pages. |
| Publisher: | Aspen Publ (03/01/2001) |
| ISBN: | 083421959X |
| ISBN13: | 9780834219595 |
| Reading Level: |
Publisher Notes: Direct Marketing for Nonprofits
- In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.
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