Product Details: Did You See My Ad?
| Author: | Larry Semon |
| Format: | Paperback: Teacher: 464 pages. |
| Publisher: | Brick House Pub Co (08/01/1988) |
| ISBN: | 0931790786 |
| ISBN13: | 9780931790782 |
| Reading Level: |
Publisher Notes: Did You See My Ad?
- Advertising : tool for profit
- Advertising can sell anything
- Two rules of research
- Advertising versus public relations
- What about using an advertising agency?
- The media as your agency
- How newspaper advertising gets done
- All about radio and television advertising
- Direct response advertising
- Direct mail advertising
- Co-op advertising
- The yellow pages
- Transit advertising
- "Free" advertising
- Your advertising budget
- Creative concepts for success
- "Did you see my ad?"
- Let's write an ad!
- The ten commandments.
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