Desktop Database Marketing (Hardcover: 278 pages)

"Database marketing is what direct marketing is all about these daysAndshy;Andshy;and it's going to be even more important in future years. Jack Schmid and Alan Weber have put together a really useful book on this subject, and I highly recommend it."Andshy;Andshy;David W. Florence Chairman Direct Media, Inc. . .

"Finally, someone has put together a book that not only shows you what you ought to be doing with your database, but how to do it. It's full of examples that reveal how to apply the principles of customer marketing to nearly any business. And it offers a virtual toolkit of ways for every marketer to have data at their fingertips. In "Desktop Database Marketing," Jack Schmid and Alan Weber have produced a winner."Andshy;Andshy;Ron Jacobs President Jacobs And Clevenger, Inc. . .

"Schmid and Weber have put together a book easy to read . . . easier to understand . . . easier yet to use. I plan on using it."Andshy;Andshy;Ray Jutkins Speaker/Marketing Consultant. .

"Lean. No fat. The most practical guide I have seen so far."Andshy;Andshy;Jimmy Cygler President RESOLVE SYSTEMAS Sao Paulo, Brazil . .

"Any time Jack Schmid or Alan Weber offers to write an article for "Target Marketing," the editors and I jump at the opportunity and take it sight unseen. Both of them have the unique ability to take highly technical, complexideas and make them easily understandableAndshy;Andshy;and instantly usableAndshy;Andshy;for the expert and non-expert alike. "Desktop Database Marketing" is a gem."Andshy;Andshy;Denny Hatch Editor "Target Marketing" and "Who's Mailing What ,"