The Design of Everyday Things (Paperback: Basic Pbk: 288 pages)
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Product Details: The Design of Everyday Things
| Author: | Donald A. Norman, David Norman, Don Norman |
| Format: | Paperback: Basic Pbk: 288 pages. |
| Publisher: | Perseus Books Group (09/01/2002) |
| ISBN: | 0465067107 |
| ISBN13: | 9780465067107 |
| Reading Level: |
Pro Reviews: The Design of Everyday Things
We are all victimized by the natural perversity of inanimate objects. Here is a book at last that strikes back both at the objects and at the designers, manufacturers, and assorted human beings who originate and maintain this perversity.
Publisher Notes: The Design of Everyday Things
- First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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