Dan Janal's Guide to Marketing on the Internet (Paperback: 400 pages)
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Product Details: Dan Janal's Guide to Marketing on the Internet
| Author: | Daniel S. Janal |
| Format: | Paperback: 400 pages. |
| Publisher: | John Wiley & Sons (12/01/1999) |
| ISBN: | 0471349763 |
| ISBN13: | 9780471349761 |
| Reading Level: |
Publisher Notes: Dan Janal's Guide to Marketing on the Internet
- Guidelines, strategies, proven examples, an tactics for maximizing your investment in the Internet
Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business.
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