Corporate Marketing Communications (Hardcover: 230 pages)
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Product Details: Corporate Marketing Communications
| Author: | Elif Karaosmanoglu, Tengku Chik Melewar Bin Tengku Nasir |
| Edited by: | Elif Karaosmanoglu, T. C. Melewar |
| Format: | Hardcover: 230 pages. |
| Publisher: | Palgrave Macmillan (02/05/2008) |
| ISBN: | 0230543146 |
| ISBN13: | 9780230543140 |
| Reading Level: |
Publisher Notes: Corporate Marketing Communications
- This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
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