Product Details: Cool Search
| Author: | Michel Syrett, Jean Lammiman |
| Format: | Paperback: 248 pages. |
| Publisher: | Capstone Ltd (04/01/2004) |
| ISBN: | 1841124303 |
| ISBN13: | 9781841124308 |
| Reading Level: |
Pro Reviews: Cool Search
a stimulatingly original book that goes far beyond previous analyses of youth phenomena such as Generation X and Generation Y. (Director, May 2004)
one of its strengths is its practicality. (Independent on Sunday, 16 May 2004)
fascinating book.. (Professional Manager, September 04)
Publisher Notes: Cool Search
- There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.
But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
Compare Prices: Cool Search
| Store | Store Rating | Price | Notes/Coupons | |
|---|---|---|---|---|
| $35.10Total Price N/A |
New Item
|
Go to Store | ||
| $23.59Total Price N/A |
New Item
|
Go to Store | ||
| $30.71Total Price N/A | New Item free shipping for orders over $35! | Go to Store |
All Solutions Insurance - More Than a Provider, A Partner. Call Today To Compare and Save.
www.Superpages.com
Book Search Online - Books-A-Million.com - Free U.S. shipping with $25 order. Books-a-Million.com offers low prices on books. Find everyday discounts of 10% to 46% off and save up to 80% off bargain closeouts.
www.booksamillion.com
My Book About Me - Find My Book About Me Online. Read Book Reviews & More at Target.
www.Target.com
Buy Books at Alibris - 70+ Million Books In One Website. Used, New, Out of Print. Low Prices.
www.alibris.com
Buy Books, Up To 90% Off - 2 Million New & Used Books! Up to 90% Off - Free Shipping.
BetterWorld.com
Rate & Write a Review: Cool Search
Rate & Write a Review: Cool Search
Please send us your feedback on our site. • Find, Compare, Read Reviews & Buy Cool Search - Online @ Yahoo! Shopping • Want to see your products in Yahoo! Shopping? Build your own online store or Advertise with us. Current Advertisers Sign in • Make money with Yahoo! Shopping APIs, now powering Yahoo! Tech. • Learn more about our paid syndication program. • Sitemap • Top Searches
Information about prices, products, services and merchants is provided by third parties and is for informational purposes only. Yahoo! does not represent or warrant the accuracy or reliability of the information, and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.