Contemporary Marketing With Infotrac (Paperback: 512 pages)
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Product Details: Contemporary Marketing With Infotrac
| Author: | David L. Kurtz, Louis E. Boone |
| Contribution by: | John M. Boone Ph.D. |
| Format: | Paperback: 512 pages. |
| Publisher: | South-Western Pub (01/01/2004) |
| ISBN: | 0324290101 |
| ISBN13: | 9780324290103 |
| Reading Level: |
Other Available Formats: Contemporary Marketing With Infotrac
Publisher Notes: Contemporary Marketing With Infotrac
- Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides readers with active learning tools and tutorials. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package a no aassemblya is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools.
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