Product Details: Consumer Behavior
| Author: | Colin Hawkins, Roger J. Best, Kenneth A. Coney, Delbert I. Hawkins, Neil Hawkins, Delbert I. Hawkins |
| Contribution by: | Harriett Hawkins |
| Format: | Hardcover |
| Publisher: | McGraw-Hill College (06/01/2000) |
| ISBN: | 0072416882 |
| ISBN13: | 9780072416886 |
| Reading Level: |
Publisher Notes: Consumer Behavior
- Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.
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