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Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States (Hardcover: 142 pages)

Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States
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Product Details: Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States

Author:Joseph P. Helgert
Format:Hardcover: 142 pages.
Publisher:Edwin Mellen Pr (02/16/2006)
ISBN:0773459049
ISBN13:9780773459045
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