Art of Writing Advertising (Paperback: Illustrated: 128 pages)
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Product Details: Art of Writing Advertising
| Editor: | Denis Higgins |
| Author: | William Bernbach |
| Format: | Paperback: Illustrated: 128 pages. |
| Publisher: | Natl Textbook Co Trade (07/01/1986) |
| ISBN: | 0844231002 |
| ISBN13: | 9780844231006 |
| Reading Level: |
Publisher Notes: Art of Writing Advertising
- "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
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