Applying Qualitative Methods to Marketing Management Research
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Product Information
Product Details: Applying Qualitative Methods to Marketing Management Research
- Author:
- Renate Buber, Lyn Richards Editor Johannes Gadner
- Format:
- Hardcover: 292 pages.
- Publisher:
- Palgrave Macmillan (03/18/2004)
- ISBN:
- 1403916608
- ISBN13:
- 9781403916600
- List price:
- $79.95
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| Alibris | $95.94 |
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