Apple iPod MP3 Player

The original iPod changed the way you listen to music by putting thousands of songs in your pocket. Now it changes the way you see your music, with a crisp color screen. Browse playlists via vivid menus, thumb through album cover art, even play games and view calendars in color. Or sync photos and view them in color, anywhere. Your personal, portable entertainment library, iPod looks as good as it sounds.

iPod incorporates the same touch-sensitive Apple Click Wheel that debuted on iPod mini. Use it to navigate your music on the iPod's 65,536-color, 220x176-pixel display. Spin the wheel to scroll effortlessly through dozens of playlists, hundreds of albums or thousands of songs and podcasts.

Or highlight photos. iPod displays 25 full-color thumbnails at a time, and you can scroll through them the same way you scroll through song titles. When you see a photo you'd like displayed all by its lonesome, just click the center button and voila. No one will have to say "cheese" as long as you have iPod around. Whether you're listening to tunes or checking out photos, you're sure to be all smiles.

iPod lets you play your music for up to 15 hours on a single battery charge. Imagine: you could fly from New York to Paris and still have hours of listening time left as you stroll the Champs Elysees. While you're on the move, iPod keeps you aware of its charge level, and when it's time, iPod's quick to recharge. Plug it into your computer or a handy wall socket (via the included power adapter) and you can fast-charge iPod in as little as two hours.

The perfect companion to iPod, iTunes lets you easily build and manage your digital audio collection. Browse the built-in iTunes Music Store for more than 1 million songs, 11,000 audiobooks and 3,000 podcasts. Jazz, Pop or Hip Hop. Mystery, memoir or thriller. Comedy, news or politics. From reading to radio, the iTunes Music Store has it all. Download what you want, then sync everything - including full-color album, audiobook and podcast art - to your iPod using the included USB 2.0 or optional FireWire cable. Even your photos come along for the ride, either via iTunes or the iPod Camera Connector. Once you sync, everything appears on your iPod, so you can look or listen anytime, anywhere.

As for the CDs you already own, iTunes makes it easy to transfer your favorite songs and albums. Just pop a CD into your Mac or PC and click the Import button. You can import music in a variety of formats, such as MP3 or AAC, and at whatever quality level you'd prefer. Choose the Apple Lossless encoder for sound quality indistinguishable from a CD at about half the original file size. And with USB 2.0 and FireWire support, you can transfer the music from an entire CD to iPod in just 5 seconds or less.