Analysis For Marketing Planning (Paperback: 299 pages)
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Product Details: Analysis For Marketing Planning
| Author: | Russell S. Winer, Donald R. Lehmann |
| Format: | Paperback: 299 pages. |
| Publisher: | McGraw-Hill College (11/09/2007) |
| ISBN: | 0073529842 |
| ISBN13: | 9780073529844 |
| Reading Level: |
Publisher Notes: Analysis For Marketing Planning
- Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.
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