Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Hardcover: 674 pages)
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Product Details: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
| Contribution by: | Jr. Lindgren, John H. |
| Preface by: | Terence A. Shimp |
| Format: | Hardcover: 674 pages. |
| Publisher: | Harcourt Brace & Co (09/01/1999) |
| ISBN: | 0030211131 |
| ISBN13: | 9780030211133 |
| Reading Level: |
Publisher Notes: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
- The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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