Product Details: Advertising Without an Agency
| Author: | Kathy J. Kobliski |
| Format: | Paperback: 145 pages. |
| Publisher: | Oasis Pr (07/01/1998) |
| ISBN: | 1555714293 |
| ISBN13: | 9781555714291 |
| Reading Level: |
Publisher Notes: Advertising Without an Agency
- An ideal primer on the ins and outs of advertising and how to get the information the reader needs to pinpoint advertising objectives. Complete with worksheets that help take the guesswork out of buying space or time, understanding the lingo, plus targeting a defined market with the best medium.
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