Advertising Research (Hardcover: Illustrated: 281 pages)
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Product Details: Advertising Research
| Contribution by: | American Marketing Association Staff |
| Author: | American Marketing Association, George Zinkhan, American Marketing Association (AMA) Staff |
| Format: | Hardcover: Illustrated: 281 pages. |
| Publisher: | Amer Marketing Assn (08/01/2000) |
| ISBN: | 0877572887 |
| ISBN13: | 9780877572886 |
| Reading Level: |
Publisher Notes: Advertising Research
- The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.
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