A Technique for Producing Ideas (Paperback: 64 pages)
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Product Details: A Technique for Producing Ideas
| Author: | James Webb Young, William Bernbach, Young James |
| Format: | Paperback: 64 pages. |
| Publisher: | McGraw-Hill (02/01/2003) |
| ISBN: | 0071410945 |
| ISBN13: | 9780071410946 |
| Reading Level: |
Publisher Notes: A Technique for Producing Ideas
- A McGraw-Hill Advertising Classic. .
"A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.. .
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.. . .
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