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A New Brand World

A New Brand World, 8 Principles for Achieving Brand Leadership in the 21st Century

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Product Details: A New Brand World

Author:
Scott Bedbury,  With Stephen Fenichell
Format:
Paperback: Reprint: 220 pages. See other formats
Publisher:
Penguin Group USA (03/01/2003)
ISBN:
0142001902
ISBN13:
9780142001905
List price:
$16.00

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