The secret to great-looking hair? A little bit of goop. Without it, your 'do can look thin and fall flat. (Or conversely, frizz up into a fro.)
Here, a quick guide to picking the right product for your hair type and desired look (Left: Grant's Golden Brand Pomade, $15. themotley.com).
What It Does: Gives hair a slick, high shine finish with a lot of hold. Pomades stay moldable all day so you can retouch periodically.
Tip: Apply a small amount to hair with the palms of your hands, then use a comb to shape and give direction. Make sure your pomade is water-based so that it washes out easily at night—you want the product on your hair, not your pillow.
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The Look: Sexy, undone hair that begs to be played with. Think James Franco or Robert Pattinson. Perfect for the weekend.
What It Does: Gives hair more volume and texture so it'll look thicker and give it separation. Putties and clays both have a matte finish.
Tip: Choose a putty if you want a medium flexible hold and a clay if you want intense all-day hold. Either way, dab a bit into the palm of your hand and work through hair using your fingers to shape and separate into pieces.
(On right: Baxter of California clay pomade, $18, themotley.com)
The Look: Healthy and natural. Think Jude Law or Johnny Depp. Crémes are ideal for longer hairstyles.
What It Does: Gives hair flexibility and natural shine with a "no product" appearance, so you look effortlessly put together.
Tip: Add a small amount to the palms of your hands and work through hair, concentrating on the ends.
(On left: Lock Stock & Barrel Pucka grooming créme, $22, themotley.com)
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