It's an all too familiar story. You find your perfect lipstick, the lipstick that transforms your face when you put it on. Your eyes instantly brighten, your teeth look whiter and it's almost as if you had hours of extra sleep every time you apply it onto your lips. You notice the tube is running low, so you head into the cosmetics department to replenish your beloved shade. It is there that you are met with news that shakes you to the core. Your lipstick shade is discontinued.
You become angry and most likely your shout at the innocent sales associate who is helping you. You feel betrayed by the brand that you have been spending your hard-earned money on. You feel overwhelmed by the task of finding a new lipstick that will never live up to the one that you have to try and forget.
Recently, many cosmetic companies have caught on to the fact that discontinuing consumers' favorite products hurts their business and changes public opinion about their brand. Companies like MAC Cosmetics have taken to re-releasing discontinued but much-loved products and shades and have seen amazing results with these revivals. For those who are down to their last dabs of their cherished lipstick shade, knowing it can never be found again, there are websites like discontinuedlipstick.com, where you can send in the remaining product by mail and have the color duplicated by a trained color specialist. The company has over 10,000 archived shades from customer's past orders and you can look up discontinued shades on their website to see if it is available to purchase.
Most recent to jump on this fad is Revlon. The company just announced that in spring 2014, they will relaunch five of their discontinued iconic vintage shades. Revlon customers were asked to vote for the shades that they would like to see come back, via a Facebook poll. Here are the nominees and the year they were launched:
-Daredevil Pink 1972
-Icy Violet 1946
-Revlon Red 1988
-Snow Peach 1956
-Sphinx Pink 1962
-Baby Berry 1998
-Fifth Avenue Red 1958
-Persian Melon 1957
-Jungle Peach 1963
After several months of voting the results are in! Next spring, the following shades will be relaunched for a limited time only.
Icy Violet: This shade was launched in 1946. I was unable to find any information on what the original shade looked like, but from photos it appears to be a light shimmery lavender.
Snow Peach: This beautiful bright peach was originally launched in 1956. I was able to track down a commercial for this gorgeous shade! My favorite quote, "Beauty is within your reach when you wear Snow Peach":
Sandstorm: Launched in 1999, this shade has been described as the perfect brownish nude. Much adored and highly anticipated, I foresee this color selling out quickly.
Original ad for Revlon Fifth Avenue Red
Fifth Avenue Red: This deep red was launched in 1958 and is the shade I am most excited about!
Original magazine ad for Revlon Jungle Peach lipstick.
Jungle Peach: While there is another peach in the new iconic vintage collection, Jungle Peach is different enough to stand out. It was originally launched in 1963 and I am sure it will have much success in the coming relaunch.
Revlon lipsticks are available at most drugstores and on the Revlon website. They retail around $8. But you'll have to wait til next year to snag some of these vintage shades.
I am pretty excited to try (and stockpile) these amazing iconic lipsticks! What colors will you try? Is there a discontinued lipstick you are still mourning?
Please share in our comments!
**Disclaimer: I was not compensated or sponsored by Revlon for this post**