Physicians Formula Organic Wear 100% Natural Origin MascaraStarting today, the Yahoo! Fashionate blog's amazing beauty and fashion experts will share their favorite items of the week. Please join us every Wednesday to see what we're loving and where you can get it!
Wimpy lashes. Do you have them? I know I do. Not only are my lashes wimpy, but they're light red, and if I do not apply mascara, it looks as if I am lash-less. It is a daunting task trying new mascaras only to be disappointed and not knowing whether to waste gas returning it or to just keep in the drawer, hoping the formula will change while it sits in there. I have a pretty unusual habit of keeping mascara wands that I like and washing them to reuse with different brands of mascara. I've had the same mascara wand for 5 years; it is a V-shaped comb wand brush. There are no mascara brands that I know of that currently uses this style of wand, and the brand that did happened to discontinue it. So, I've kept it and hoped that another v-shaped wand would return to the beauty world. Waiting half of a decade for a new "magic wand" has been frustrating, until today.
What I look for in a mascara: Thickening, lengthening, no clumps or flaking. I've had great success with the Maybelline Falsies mascara for a few years, but the brush just wasn't doing it for me. I'm also really becoming concerned for my bodily health when it comes to using cosmetic products, so I am now trying to exclude hormone disrupting ingredients like parabens and fragrances from my collection. Doing this is extremely difficult since most cosmetics contain these preservatives.
What this product does: When I read the information about the Physician's Formula Organic Wear Mascara, I was thrilled! The mascara is 100% free of synthetic preservatives (which tend to make lashes brittle), parabens, fibers, dyes, GMOs, fragrance and is 100% cruelty-free. The mascara's formula is derived from rice protein and organic tapioca starch to boost volume and beeswax is used so you can apply multiple coats without crazy clumping issues. With all that said, I bet you're wondering about the wand. The brush is 100% recyclable and is made of soft plastic bristles.
I noticed that when applying the mascara, my lashes were building up pretty quickly with each stroke. No clumps with perfect separation of my lashes. I only needed ONE coat before I was satisfied. Just for the heck of it, I applied another coat and I didn't end up appearing like Tammy Faye. The plastic wand applies the perfect amount of product and does a wonderful job on the bottom lashes too! Towards the end of the day, I saw no flakes sitting on top of my cheeks, and my lashes were totally soft and flexible, not stiff; it almost feels as if I have nothing on at all. Impressive!
Where to buy: Thankfully, Physician's Formula products are found at most drugstores nationwide. If you're an internet shopper, you can find this item at soap.com for $9.95. This is a little pricier than most drugstore mascaras run, but the quality and end result are worth a few more dollars to me.
Readers, what are your concerns with cosmetic ingredients? Connect with us on @yahooshopping or leave a comment below.
Krista DeWeese, Yahoo! Shopping Editor : Starting out as a professional makeup artist in 2001 for a luxury brand cosmetics line, I've worked with hundreds of clients with different beauty needs. In 2007, my life at Yahoo! Shopping began where I am now sharing my knowledge worldwide. Connect with me on Twitter @kristadior and make sure to follow @yahooshopping to stay in touch with the latest shopping trends.