Assorted Attention on Adidas
We're seeing a whole lot of Shopping searches for Adidas this month. And they're not just general searches for the German sports apparel brand. There's a slew of searches on specific vintage sneakers -- the same ones that inspire dedications from music artists and amateur videographers.
Adidas Superstars - originally found fame in the '70s on the feet of NBA players. Subject of a Run DMC rap. AKA: shells, shell toes. Modern versions include the Adidas Superstar 2G with Torsion system.
Adidas Gazelles - initially marketed as track trainers, now considered casual shoes. Reissues come in many colors.
In addition to classic Adidas footwear, these new Adidas items take a fair share of search popularity:
Predator Absolute TRX HG - torridly colored, deluxe soccer cleats with PowerPulse exchangeable sockliner and Traxion grip.
Adidas Adrenaline - a series of affordable perfume, cologne, and personal-care gift sets.