Swiss watch brands rarely appear in our popular Shopping searches, but Tissot broke through this month. I bet the company's distinctive technology can take credit for the attention surge.

Tissot's signature T-Touch watch features traditional analog hands and a straightforward digital display, but don't let the simplicity fool you. With one push of its crown button, you can operate the touch-sensitive, scratch-resistant screen to activate the chronograph, altimeter, barometer, compass, thermometer, and alarm functions. The T-Touch comes with stainless steel, rubber, leather, titanium, and sterling silver bands.

As a watchmaker pioneer focused on multifunction-display, originality, and modern aesthetics, Tissot separates itself from its competition, and makes me wonder what this Danica Patrick-endorsed brand will come up with next.

Tissot watches - up to 78% off!