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The New ONE Shirt by Edun

The symbolism behind the Edun ONE T-shirt (modeled on the left by actor Julianne Moore) is simple: It shows that the wearer wants to help end poverty and AIDS and believes that acting together we can solve these problems once and for all.

If any group desperately needs and deserves humanitarian aid, it's the poor of Lesotho, Africa. With about one-third of its female apparel-industry workers infected with HIV, Lesotho needs the world's help to give this population a chance for a decent life and to combat a rampant AIDS epidemic.

You can lend a hand by purchasing this 100% organic cotton, environmentally responsible, short-sleeve shirt manufactured in Africa. This purchase will promote a global market for Lesotho's goods, and Edun (the socially conscious clothing brand created by U2's Bono, Ali Hewson, and clothing designer Rogan Gregory) will donate $10 from the sale of every T-shirt to the Apparel Lesotho Alliance to Fight AIDS (ALAFA). ALAFA provides life-saving prevention and medicines to factory workers and their families. But that's not all: Nordstrom will match the $10 donation for every T-shirt sold in their stores and online -- up to $100,000.

Join the ONE campaign and celebrities including Ben Affleck, Ellen Pompeo, Sean Penn, and Gwenyth Paltrow by adding this top to your wardrobe. Not only will you get a cool shirt, you'll spread the word that together we can make poverty and AIDS history.

Edun One T-shirt in men or women fit - $40

posted by Arnold Chao | 03/31/08 8:35pm | 1 Comments

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