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TV Ads Boost New Music Artists
In the '90s, Microsoft used The Rolling Stones' popular hit "Start Me Up" to promote the "Start" button in a Windows 95 commercial. Now, advertisers use other tactics: Apple, Sony, and Old Navy apply more eclectic tastes through less-mainstream music in TV ads -- helping the featured musicians with a career jumpstart shown by Web search surges for...
"1 2 3 4" by Feist (captured above while performing for "Who's Next?")
- from her album "The Reminder"
- featured in a commercial for the Apple iPod Nano
"Heartbeats" by José González
- from his album "Veneer"
- featured in a commercial for the Sony Bravia LCD TV
"The Way I Am" by Ingrid Michaelson
- from her album "Girls and Boys"
- featured in a commercial for Old Navy clothes
posted by Chris Lindsey | 03/31/08 8:35pm | 3 Comments
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pdgtest5 says:
Some company has also started to make video ads, Wonder where is this going to take small upcoming artists!
yIdChoseNN says:
not sure, but its going to be a tough fight in hollywood, but i am confident about myself. Its going to be like a piece of cake, soft, slippery and without anything to hold on it, how can a mortal walk on a surface that lacks basic foundation!
yIdChoseNN says:
would like to have your viodeo clips please assist