What kind of shopper are you: the "goal shopper" or the "window shopper?" The goal shopper knows precisely what he or she wants, searches for it, and buys it. The window shopper enjoys exploring what's available, with some preferences in mind, but stays free of the need to purchase -- yet, she (or, on rare occasion, he) usually ends up buying a bunch of stuff, like my wife does.

Whichever type you are, Yahoo! Shopping just made your shopping life easier with the Shop-by-Color feature. Example: a goal shopper, me, craves a turquoise polo shirt. I select the turquoise swatch in the 56 color selector (in the left-hand column) in the polo shirt pages, and voila! Every item matching my criteria pops up, and I acquire my mainstay attire.

Another example: a window shopper joneses for a sexy sarong dress, but the preferred hue is up in the air. She swiftly peruses through pages full of apparel arranged by color with a quick click of that same killer color chart, gets her kicks, and learns about the exact names of the colors offered -- way better than dragging her man through crowded brick-and-mortar malls full of obnoxious mallrats, and who can forget the annoying, pissed-off road ragers in the parking lots.

I'm not done yet. The color-palette feature works for other stuff, too. It scans and organizes more than 10 million products in the entire Yahoo! Shopping catalog, including furniture and electronics. So, check it out and shop by your favorite color.

I'll be busy exploring the olive sofas and teal cell phones.

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