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The American Car Dealership

The American Car Dealership
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Product Description: The American Car Dealership

Ever since the automobile was made accessible to the masses, car dealerships have been special places where desires, sweaty palms, and that new-car smell are distilled into an intoxicating elixir of freedom and ownership. From the Art Deco showrooms of the '30s to modern glass-walled superstores, this nostalgic road trip revisits the architecture, marketing, and...
Ever since the automobile was made accessible to the masses, car dealerships have been special places where desires, sweaty palms, and that new-car smell are distilled into an intoxicating elixir of freedom and ownership. From the Art Deco showrooms of the '30s to modern glass-walled superstores, this nostalgic road trip revisits the architecture, marketing, and business practices that have become inextricably associated with American auto retailers.A fascinating text accompanies an equally compelling collection of archival photography recalling past and present car dealership phenomena like new model previews and grand openings (i.e., soaped showroom windows, veiled cars, search lights); giveaways that are now collectibles (literature, buttons, pens, toy cars, ashtrays, and anything else that helped make a sale); business practices ranging from early-century animal trade-ins to modern Saturn-style service; used car sales; service departments; and nontraditional automotive outlets like Sears-Roebuck and hardware stores. Sidebars highlight innovative dealerships and those that have been in business for decades.
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Product Info: The American Car Dealership

Quick Glance
PublisherMotorbooks International
Book FormatHardcover
AuthorRobert Genat
Genre & SubjectBusiness & Money, History

User Reviews: The American Car Dealership

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    My Favorite Car Book

    By Atlantic965  Oct 17, 2008

    Pros: Everything

    Cons: Would have like to have seen more early Pre WWII pictures

    I bought 2 !

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