did you know that all Shany's collection are made, assembled, cherry picked, and inspected by hand? There are no machine made eye shadows in this collection; each single eye shadow has been put in a palette by hand, as you can see in the pictures. Color rainbow has been the best selling brand in department stores and major beauty salons. Shany's product are beauty leaders in the market, as their pigments quality are always top of the line. This particular eye shadow kit is made after weeks of research on popular colors for cold and hot weather and for day and night styles. What you see is a complete deluxe makeup kit that every woman must have. We take the most pride in our product's quality since each single eye shadow will be inspected twice, before packaging, and before shipment. The colors are long lasting and will not fade after sometime unlike the other brands out there. Once you applied Shany eye shadow there is no need for reapplying, the color will stay until you wash it off. The variety of colors will allow you to do any kind of look you desire such as cat eyes, smokey eyes, bridal look and so on. Once u have this kit you can simply get rid of any other eye shadow kit that you have because you will get every color that you possibly need in this kit.