Here at Frieling we seem to do a few things differently than other companies (for the better we think). That's in fact how the Frieling Feeling was coined - a befitting expression that suddenly appeared. Is it contagious? You bet! Is that bad? We don't think so because so many of our customer friends have been with us since the beginning and come back for more of that Frieling Feeling. Frieling constantly seeks better solutions to make life in the kitchen easier healthier more enjoyable more convenient. Such a focused approach synergistically integrates several product categories creating a convenient one stop shop for the American consumers.